Talkin' Ruggers

Talking Ruggers - Brand Identity & Visual System We worked with Talking Ruggers, a rugby-focused podcast founded by Ollie Johnson, to create a brand-new identity for a growing media venture. The goal was clear: build a scalable, recognisable brand system that could perform consistently across YouTube and social platforms as the podcast expanded. This wasn’t about a logo in isolation, it was about creating a visual foundation that could grow with the content. The project included a full YouTube branding system, social media visual frameworks, typography, colour palettes, and supporting brand assets, all designed to be flexible, repeatable, and platform-ready. Every element was built with scalability in mind, ensuring the brand could adapt to different formats, campaigns, and future growth without losing consistency. Beyond the visuals, the process allowed us to channel the energy and passion of rugby into a bold, confident identity that felt authentic to the sport and the audience.